Love him or loath him, there is little doubt that Prime Minister Scott Morrison is one of Australia’s most skillful media spin masters. While he spun his way through the election of 2019, spin has a time limit and whatever the election outcome, ScoMo’s media manipulation may have reached the end of the road. A …
Every organization faces the need to communicate bad news. This might be a poor financial result, product withdrawal, cyber security breach, or a restructure resulting in redundancies. While there is always a temptation to either cover up and move on, delivering bad news bluntly, or insensitively can be even more damaging to reputation. Last month …
It may be a re-work of news-wire style journalism, but US start-up Axios Media is getting attention and success in what could be a future model for traditional media. Last week the New York Times reported that in under five years Axios had grown to over 400 employees and 34 national and global newsletters, all …
If the Vietnam war was the first war to be brought into the living rooms of middle America by television, then the Ukrainian war may be the first to be placed in the palms of our hands by social media. From its opening salvos the dramatic clips of bombings, planes, broken down tanks, brave locals …
With a Federal election likely in early May we will probably face a long summer of political campaigning. Most pundits seem convinced that after the electorate rejected a policy heavy pitch from Bill Shorten at the last election, we won’t be seeing much of policy substance this time around. So, if it’s a ‘froth and …
Scottie from Marketing Vs Hot Albo Vs the invisible man Vs Fat Clive Read More »
This month one of the Big Four accounting / consulting groups introduced a new title to its senior ranks, Chief Purpose Officer. What a CPO actually does is anyone’s guess, but in making the appointment it joins the ranks of the vast ‘creative’ work titles in the corporate world. Titles such as Brand Evangelist, a …
Recently a new breed of financial services ‘finfluencer’ on social media channels YouTube and Facebook have been discovering how hard it can be to communicate in a highly regulated market. They have been receiving a knock on the door from ASIC as they discover that sometimes it’s not enough to simply state ‘this is not …
The second quarter of the financial year heralds the season when public companies must hold their Annual General Meetings and communicate directly with shareholders, a process widely loathed by senior executives far and wide. Before the rise of shareholder activism in the last decade there was a trend by some boards to openly thumb their …
Have public company AGMs changed due to Covid forever? Read More »
Nearly everybody seems to have an opinion about ‘the messaging’ relating to the Covid 19 Pandemic. Journalists and media types love this subject because they feel on more solid ground than epidemiology or virology. But what is ‘the messaging’ and why do so many of us feel that it is being done so poorly by …
In the last 18 months regular lockdowns and the endless threat of Covid 19 have led to an explosion of opinion. Everyone is claiming to ‘follow the science’ but that’s not quite as simple as it seems. After all, scientific method is a process for arriving at fact, it is not necessarily fact itself. Especially …
