Crackle is a public relations, and media consultancy working with business, legal and professional services leaders to solve communications challenges

About Us

Crackle Communications is a corporate affairs and PR consultancy with a focus on media relations, issues & change management, training and communications strategy. Principal, Andrew Mckenzie is a former business journalist with The Australian and is an award winning media & communications consultant and trainer, with over 25 years experience.

Crackle specialises in working with business, legal and professional services leaders to build and protect reputation. It works regularly with a network of specialists across all aspects of PR and communications to ensure its clients always  receive the service they need. 


Media Relations

We have worked both in the media and liaising with journalists on clients behalf for many years and have a deep understanding of how to manage both traditional and social media proactively. From issues and crisis management, to building journalist relationships and a social media presence we have the network and experience to deliver.

Communications & Media Training

Over the last decade we have developed practical workshops specifically tailored to the needs of professionals. The workshops and coaching sessions build practical skills to understand storytelling dynamics of the media, develop purposeful key messages, influence the agenda in interviews and manage risk or potentially damaging issues.

Strategic Communications

We work side-by-side with senior leadership of all our clients to align your communications with overall business strategy. Whether the goal is influencing share price, key stakeholders, brand perception or staff attitudes, we work with you to develop messaging Q&A and its delivery. We understand dynamics of communications and when to shout and when to whisper.


Legal & Professional Services

We have worked with many of Australia’s largest and most successful law and consulting firms working on issues and crisis management, litigation communications support, thought leadership and media training.  

Investor & Finance

Investor focused communication is an important part of our portfolio, working with CFOs and boards to report financial results, manage AGMs, financial analysts and the business media.Clients have included Newcastle Permanent Building Society; AMP; Mosaic Brands Ltd; and TAL. 

Technology & Media

Cut through communication that translates complexity into easy to understand messaging is key to working well with innovative technology companies. These include Uber Australia, Hoozu,  IndraNet;  andOzEdi .

Industry & Health

Whether helping manage communication during an industrial relations dispute, or assisting with public investigations and regulator communications, we have the experience to manage external and internal audiences.  Clients include Boral Cement; Boral Building Products; Westhaven Association.  

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