Author name: amckenziemedia

Recently a new breed of financial services ‘finfluencer’ on social media channels YouTube and Facebook have been discovering how hard it can be to communicate in a highly regulated market. They have been receiving a knock on the door from ASIC as they discover that sometimes it’s not enough to simply state ‘this is not […]

The second quarter of the financial year heralds the season when public companies must hold their Annual General Meetings and communicate directly with shareholders, a process widely loathed by senior executives far and wide. Before the rise of shareholder activism in the last decade there was a trend by some boards to openly thumb their

Nearly everybody seems to have an opinion about ‘the messaging’ relating to the Covid 19 Pandemic. Journalists and media types love this subject because they feel on more solid ground than epidemiology or virology. But what is ‘the messaging’ and why do so many of us feel that it is being done so poorly by

In the last 18 months regular lockdowns and the endless threat of Covid 19 have led to an explosion of opinion. Everyone is claiming to ‘follow the science’ but that’s not quite as simple as it seems. After all, scientific method is a process for arriving at fact, it is not necessarily fact itself. Especially

When George Calombaris came out with a media statement admitting he had underpaid staff at his Melbourne restaurants by $7.8 million, he thought he was getting ahead of a disastrous news story. It was a story that had been rumbling along at a medium level for a while, but he had self-reported to the Fair